What is the difference between sending a mass email once and sending a single email multiple times. What are the pros and cons?

Attribution to: dublintech

Possible Suggestion/Solution #1

Mass Emailing

Pros

1. Is generally faster for the user (you go through a wizard once instead of once per contact.)

Cons

1. Cannot customize the email template on a per-contact basis
2. Might not be able to create a filter to select the recipients
3. Visualforce email templates cannot be used

Individual Emailing

Pros

1. Can customize the email template before sending if you select a text template
2. Does not require Extended Mail Merge to be activated
3. Does not require a filter to select recipient

Cons

1. Time consuming for a large number of emails

Attribution to: Mike Chale
This content is remixed from stackoverflow or stackexchange. Please visit https://salesforce.stackexchange.com/questions/4605